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Careers Pages

Careers Page Teardowns: Bigcommerce

Careers Page Teardowns: Bigcommerce [Case Study]

With close to 100,000 customers, $9B in sales processed for said clients, and $100M+ in venture funding, Bigcommerce is the leading ecommerce platform for merchants. So does the ecommerce giant’s careers page stand up to the Careers Page Teardowns test?¬†Here’s a sneak peek of what we cover:

  • A powerful new type of content used effectively for recruiting
  • What should you avoid doing if you want to differentiate your workplace from the competition?
  • Is it possible for the typical 2-min recruiting video to be effective?
  • Plus, what’s a tactic for getting more top talent to self-select into applying?

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Careers Page Teardowns: Apple

Careers Page Teardowns: Apple [Case Study]

We’re pretty excited for this one. Why? We’ve focused the first couple of posts in our “Careers Page Teardowns” series on smaller, lesser known companies. In this post, however, we go big. Really big. We take a look at Apple, the tech giant that has shifted entire industries. Their careers page is, quite simply, one of the best we’ve seen. Focused, self-aware, confident, ambitious; less utilitarian recruiting tool, more inspirational call-to-action. Here’s a sneak peek of what we cover:

  • How do you make big, bold claims (like “change the world”) and come across as sincere and authentic?
  • What’s the right way to include your CEO on your careers page so that candidates don’t tune out?
  • What’s Apple’s secret sauce for their careers page?
  • How can you replicate that formula to showcase your own culture in a similarly powerful way?

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Careers Page Teardowns: Dealertrack [Case Study]

In our latest “Careers Page Teardowns” post, we take a close look at the careers page of Dealertrack, the leading provider of technology to the auto retail industry. A few of the items we sink our teeth into:

  • Where and how often should you mention perks/benefits on your careers page?
  • What about those polished recruiting videos? Yay? Nay?
  • One surefire way to take the content on your careers page to the next level

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FirmPlay Careers Page Teardowns: Rapid7

Careers Page Teardowns: Rapid7 [Case Study]

Welcome to FirmPlay’s very first “Careers Page Teardowns” post, a new series on the FirmPlay Employer Branding Blog where we examine the careers page of one company in (excruciating) detail. Our aim is simple – run through a careers page through the eyes of a candidate to see what works and what doesn’t. Hopefully those lessons are helpful for you as you think about your own careers page, which, frankly, is the nerve center of your recruiting efforts. For most candidates, all roads eventually lead to your careers page.

So, for our very first Teardown we looked at Rapid7, a high-growth information security company based in Boston.

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