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Best Places to Work

Look in the Mirror - Here's How to Audit Your Employer Brand

Look in the Mirror: Here’s How to Audit Your Employer Brand

Early in 2016, FirmPlay launched a free service that provides you with a score and detailed breakdown of your employer brand. Ingeniously, we named it Employer Brand Score Report (who’s the marketing wizard at FirmPlay?!). The response has been amazing. Since launch, we’ve seen a steady stream of companies sign up to get their free Score Report. They love the detailed breakdown of their employer brand, and find the actionable advice we provide critical in figuring out how to improve.

In the spirit of helping as many recruiters and companies as possible, we asked ourselves, “Why not share with everyone what we analyze in the Employer Brand Score Report?” We looked at each other and nodded: Why, yes…that’s a good idea. So that’s exactly what we’re doing in this post.

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Best Places to Work Awards

7 “Best Places to Work” Awards Every Employer Should Consider

At first, the stories trickled in. Frankly, they were hard to believe – like a recruiting urban legend. You know, [Company ABC] fills a big chunk of their talent pipeline just from the Best Places to Work Award they won last year. I was intrigued, but far from convinced.

But then I dug in deeper. I went straight to the sources themselves: talent acquisition pros. And what I discovered was, along with a strong referral program, one of the closest things to a “silver bullet” in recruiting that I could find. Which meant something, given that almost every conversation about recruiting inevitably leads to “there’s no silver bullet when it comes to recruiting.”

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