Careers Page Teardowns: Apple

Careers Page Teardowns: Apple [Case Study]

We’re pretty excited for this one. Why? We’ve focused the first couple of posts in our “Careers Page Teardowns” series on smaller, lesser known companies. In this post, however, we go big. Really big. We take a look at Apple, the tech giant that has shifted entire industries. Their careers page is, quite simply, one of the best we’ve seen. Focused, self-aware, confident, ambitious; less utilitarian recruiting tool, more inspirational call-to-action. Here’s a sneak peek of what we cover:

  • How do you make big, bold claims (like “change the world”) and come across as sincere and authentic?
  • What’s the right way to include your CEO on your careers page so that candidates don’t tune out?
  • What’s Apple’s secret sauce for their careers page?
  • How can you replicate that formula to showcase your own culture in a similarly powerful way?


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Vasilios Alexiou

Co-Founder at FirmPlay
Vasilios is an entrepreneur and tech enthusiast interested in the intersection of employee advocacy, social media, and employer branding. He works with forward-thinking companies to turn their employees into passionate advocates for recruiting.